Google Ads often underperform because conversion tracking is incomplete, search intent is too broad, the offer is weak, or the landing page creates friction. Diagnose the full path from query to sale before simply increasing the budget.
21. Why are my Google Ads getting clicks but no leads?
Review the actual search terms, location settings, device experience, page speed, form length, call handling, offer clarity, and tracking. A relevant click can still fail when the landing page does not match the promise in the ad.
22. What is a good click-through rate for Google Ads?
A “good” click-through rate varies by industry, network, keyword intent, position, and brand recognition. Compare against your own campaigns and business results. A high CTR is not valuable if the traffic does not become qualified customers.
23. What is a good conversion rate for Google Ads?
Conversion rate also varies widely, and lead quality matters as much as quantity. Define conversions carefully, remove accidental clicks and spam, track offline outcomes when possible, and evaluate cost per qualified opportunity and customer—not only form submissions.
24. Should I send Google Ads traffic to my homepage?
Usually, send visitors to a dedicated service or landing page that closely matches the keyword and ad. The page should explain the offer, show proof, answer objections, and make contact easy. A focused homepage can work when it is genuinely the best match.
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General information: Benchmarks are context-dependent. This content is educational and does not promise advertising performance.