Google Ads device reporting shows how campaigns perform across computers, mobile phones, tablets, and other supported categories.
Which metrics matter?
Compare qualified conversions, value, acquisition cost, and impression share—not clicks alone.
Should you change bids by device?
Campaign types differ. Automated bidding may use device signals, while some campaigns offer adjustments. Check current Google documentation.
What should you improve first?
Fix slow pages, difficult forms, and broken tracking. Learn about Google Ads support or contact us.
Disclaimer: General information only. Platform options and results vary; no outcome is guaranteed.